COURCE from march to may online cource

Google web master tools

1.       Server error

2.       Sitemap

3.       Robot

4.       Page

5.       Manual crawling

6.       Search analysis

Google webtool master;

 that google can access the content on your website.makes it possible to submit new pages and posts for google to crawl and remove content we don’t want search engine user  to discover.it help you to deliver and evaluate  content that offers user a more visual experience.you can maintain your website without disrupting its presence in search results.and helps you to eliminate spam.in short it’s a free tools offer by google inorder to fixed or sove problem on our page and sites.

Imformation exchange we can through or we can able to gain imformation frm google or through facebook etc.so we hav traditional market in ealier,old system like we share it on radio newpaper television  tradefare newspaper etc to exchange information..so now we hav digital marketing in this period inorder to exchange our imformation.digital market we hav four pillar

1.       SEO

2.       SMO

3.       SEM

4.       SMM

SEO; so here most important  is to try to reach on top rank.or top three rank .so that people traffic is on high view.in SEO we have  

·         On page

·         Off page

ON PAGE;   title ,heading,attraction,internal link ,external link.

Internal link; when we share some article on blog,again on thst same blog we share a link of own imformation.so we extent our imformation through internal exchange.

External exchange, when we share our article on blog on same page we share a link of others external imformation.

We hav DOFOLLOW NO FOLLOW

TOP 10 SEARCH ENGINE IN THE WORLD

1.       GOOGLE

2.       BING

3.       YAHOO

4.       ASK.COM

5.       INTERNETE ARCHIEVE

6.       AOC.COM

7.       BAIDU

8.       WOLFRAMALPHA.COMDUCK DUCK GO

9.       YAN DEX RU

1999 google came .google launched bloggers  for us as website  is quite expensive to purchase at  we that time.so in blogger we  can  share our articles.and google they prefer to tag add

Google web master:  so here google provides free tools to solve our problem  which facing in our website or in article…so these r some tools to check or to solve problems.

1.       Server errors

2.       Sitemap

3.       Robot

4.       Page

5.       Manual crawling

6.       Search analysis

On page we have

We have title,discription,keywords  …..eg madhuban hotel/most affordable/rajpur road…this is the key words  which we used to find imformation on google…keyword should be short and attractive..title should be not more than 60 to 70 words…description should be not more than 160 and 170 words…

Google went through checking two hundred signal and then rank our page.

Keywords;we have short tail and long tail

Short tail keywords means less than 3 words;  and long tail key words means more than 3 words

Key word;we use keywords inorder to search further information in google

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So these are the keywords.we have to make it more attractive way to increase traffic on our page..eg

Potala in Tibet/most beautiful palce roof top on the world.

                                               keywords

1.       density

2.       frequency

3.       prominent

4.       proximate

density…….when we r writing our article their matter words is of 1000 then its density percentage is 2% so for the key words percentage should be of 1%.while we r writing an article we should repeat our key words ten times so that our web page traffic increased naturally.

Frequency….when our page is on high traffic then  we can use it on frequency up to 10

Prominent….when we start to use our key word which is much better or much suitable or prominent one as key words in order to increase traffic on own page

Proximate….here we use our keywords as a approximate which is almost same. between two we choose one as preference.

So here in case of heading we have main heading and sub heading.so our heading should be more attractive that we can use bold letter colour it etc to attract public.

Bounce rate;    when public start to visit our page and they start to exit within short period then our bounce rate start to count.when our bounce rate is up to 40%to60% its on limit when our bounce rate

start increasing above 60%which meance our bounce rate increasing means public start to exit  fast in short period which means high bounce rate ourpage rank is on low …decreasing rate which means our page reputation is not good not up to satisfaction.

Reason behind high bounce rate;

Load time……when people start to open page sometime page took period to load so people start exit

So for inorder to check our page loading speed we have a tool

1….google page inside

2  Gt metrix

Gt metrix here we can able to find size of page detail,score performance of page,total page size,loading time request rate..

Inbound marketing;…..

Inbound marketing  help sales ,marketing,and support teams better communicate with costumers.inbound market is a techniwque for drawing customers to  the products and service via content marketing.

Internal link;

When we share an article on our page and same time below we share own another article on same page.so its an internal link.

External link

When we share our article on our page on same time we share a link of external  information  ralevent one.

So our motive to share external and internal link on our page is to attract public or traffic so that public spent more time on our page.

Seo

Search engine we should try to make search engine  on brand name..so that it rank on top.as we have lots of competition on it.so once it branded  no one compete people search it on brand name ..

Do follow; no follow;

Do follow and no follow here we have google use to crawl and inspect on our page…so here if we put no follow means google wll not crawl on that link so in order to block traffic or reputation of other link we should use no follow.

[In book mention  how to put not follow]

Image optimization

This is how we have to put image on or pages ..so that google identify and show result on page through key words.there is a technical to put image on page ..

Mobile friendly

So here we have a technique  mobile friendly here google analyse that how much is our mobile friendly .if our mobile friendly is good means our page is in good reputation.

Sitemap

It’s a structure or map of our page blog or website.

Leledcm.com/sitemap.xml  

So here we can fine structure of our page

Website -    it’s a page or article of particular organization.its written on particular .

Portal   -    here its an article or multiple information eg like facebook. Not on particular  information.

Robot.txt

Its almost like checker wheather to let them enter on page or not.

Leledsm.com report-oserp

·         D.A

·         P.A

·         P.R

AT FIRST we Have onlyP.R.later moz.com  moz made D.A. and P.A.

P.R. is made by google at first…it measure by 0 to 10…at first google showing through P.R. the page rank.later google not showing the page rank as due to it public attract on particular high rank page..so now we hav moz P.A. and D.A.,,,SO THESE RARE FOR MEASURING PAGE RANK ..D.A,  used to check whole part of website or page as over all….P.A..used to check part of page saperately..

·       PAGE RANK

·         \DOMAIN AGE

·         ORGANIC TRAFFIC

·         BACK LINK

·         BOUNCE RATE

·         SESSION TIME

PAGE RANK we have DOMAIN AGE…..as  old as page is more famous or more reputation it was.as this page established since frm many year…so rank is high…

ORGANIC TRAFFIC…when public directly search through key words so their rank also counting its organic

BACK LINK….when we share our link on page we wll share internal link and external link so when this link is irrelevant then our page rank wll decreased

BOUNCE RATE..when there is high bounce  rate means naturally our page rank decreased

SESSION TIME….so how much time public spent on our page…duration of their time on our page…more they spend time on our page means naturally our page rank increased.

SEO we have off page and on page

In case of off page we use when our SERP search engine rank is on low .then we have to start using off page inorder to improve our rank of keywords.so here on page

1 social book marketing ….eg we share our link like off page of social media

2 back link   ….back link should be good. our link we attached should be a strong and good reputation one .in case of external or internal  should be of relevant one .so we have to give bank link to different web page so that our page rank will increased..

3 question and answer –quara……so  this is another method to raise page rank through quara by giving suggestion or recommending like this page or particular institute is good ..so and so on

Bulk sms  marketing;

Here we have internet service provider I.S.P. like we do have net ie jio

So we have two rules in bulk sms.

1. promotional rout

2.transactional route

Promotional we do receive msg 9am to 6pm.transactional its of like bank transac its of 24 nhrs service.

TRAI    …….Authorating government as supervisor….they supervise weather its not againt s illegal action.if in case they fine 25000 as of raud sms.

We have to purchase  this sending msg scheme.

 bulk sms  we use in case of big company and big industrialist or big market promotion in short period we can reach msg around thousands of people.

You tube …how to rank up youtube…

1, watched timing should be high

2,title should be attractive

3 description with hashtag … only three hash tag is allowed

4,tags

So in digital market most important thing is our website.so here data server keeps all the data content in data server…there is a large house kept all information and data ..

Web server we have

1,windows

2.linux

Window…

We have we normally using our laptop…its more secue and sfer then lenux.

Window server is much expensive than linux

Window  server is of Microsoft company.

Server we have for type

1,share server

2, V.P.S.

3 dedicator server  

4,cloud server

1.share server=

Here in share server is of 24gbramp and 1024tbhere we can share server with many other person.so here thousands of domain user came and used server here one by other,,so its of share server..

2. VPS=

Its a virtual private server..so here  server are saperately divided for particular base …here server are not shared by one another here it s for particular base.its of private server.more over its divided saperately for each …self server own saperately.

3. dedicator server=

Here whole  resource service is for particular person not like share server and V.P.S.its not shared neither devided saperately..its of single server …dictator service own master.

3. cloud server=

Here means just like cloud …were its like cloud signal. suppose if person is in America and want to access server frm  india…so here we kept one cloud server in usa so that they can connect server of india with the help of cloud server in America.so cloud server we can kept in different country for accessing server..

Domain

We can purchase our domain from www. Godaddy.com

                                                              www.blue host.com

.com-personal

.in-india

.gov-govt

Domain ….(.in) or (.com)it’s a domain ..domain we have 1. receiver and 2. sub receiver

In case of hosting  we have

1  linix hosting

2. window hosting

Linex hosting we have control panel…and in  window hosting we have pleesk which exess website.

Internet are exess with server …so these server will remain continuous server 24into7=345..so here control panel is t or domain he room were we kept our content of website.after purchasing website or domain we have to purchase domain name server.D.N.S…here d.n.s means i.e after purchasing mobile we have to purchase a mobile net jio or airtel same like that.so we have to purchase domain name server..to acess domain.we can shift our domain name server with other if prevous one is nit working properly.we can all it migrate d.n.s.

Control panel..

Control panel we have to purchase …or paid service…control panel is also of free paid …but free paid is full of spam and back link …so better to choose paid c.panel.in control panel we have kept all content of website,ie  space content ,webdisc,virus scanner about file etc…

Pleesk panel ..is used in window

Email marketing=so here you have need keep all  imformation of detail project..search all the institude in net search there mail id and send mail through webmail.com….

Blog

in case of blog …we have to open bloggers page…and then sighn in and open account …after that …we have to open webmaster through that search console and then click in search as id http lele cource   something like ur what ever id is and it will reach on server google net…

incase we have have to see weather your link is in google or not you have to put site:httpleledsmwatever your id is

www.virtual  phone num

photo shop ..www.canva.com

what is server error

1..404 server error

2. 301 server error

4. 500 server error

5.403 server error

6.503 server error

7. 504 server error